When things are progressing at pace, it's best practice to pause for a moment and check that what you're driving remains relevant and adding value.
With this in mind, we have created three assessments that will help you critique your approach to; brand strategy, digital strategy and change management.
Each assessment has 20 multiple choice questions. Upon completion you'll receive instant scoring and a FREE personalised report with suggestions on enhancements direct to your inbox.
We've kept the assessments short as believe quick identification of potential blind spots allows for expediated efforts to explore improvements.
Each assessment will take approximately 5 minutes to complete.
If you are a marketing or brand manager looking to quickly evaluate your brands readiness to connect with customers then this assessment is essential.
It covers; audience understanding and brand alignment, compelling storytelling, brand identity to differentiate and incorporation of customer feedback.
If you are responsible for digital marketing or omnichannel and want to ensure your maximising your spend whilst meeting customer needs then this assessment is for you.
It covers; content development, critical evaluation of channel selection, performance and your ability to experiment with innovative solutions.
If you are operations leader looking to ensure that the latest initiative is quickly and effectively adopted by your internal teams then this assessment is what you need.
It covers; effective planning, organisational alignment, consideration of the end user experience and internal communities.
Commercial Excellence Director, Pfizer
Sales & Marketing Excellence, Astellas
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