brand development activities
planning
planning
planning
Tactical deliveries
- Brand workshops with stakeholders
- Drafting/refining vision, mission, and value statements
- Market positioning analysis (competitor, category, and UK healthcare trends)
- Go-to-market roadmap creation
Why it’s important
In UK healthcare and pharma, clarity of purpose builds trust with regulators, NHS partners, HCPs, and patients alike. Without a plan, campaigns risk being fragmented and under-resourced.
What doing it well delivers
- A united leadership team with shared direction
- Clearer briefs and better alignment across the organisation
- Stronger resonance with healthcare decision-makers
Indicative investment
£7,000 – £15,000 (depending on scope, number of workshops, and depth of strategy documentation)
identity
planning
planning
Tactical deliveries
- Brand identity design (logo, colour system, typography, tone of voice)
- Patient and HCP facing collateral
- Visual guidelines for campaigns and digital assets
- Identity testing with UK focus groups (if required)
Why it’s important
In a crowded healthcare market, where messages are often technical or compliance-driven, a strong and consistent identity ensures memorability and emotional connection.
What doing it well delivers
- Differentiation from other pharma or healthcare brands
- Stronger recall among target audiences
- Consistency across materials for efficiency and compliance
Indicative investment
£10,000 – £25,000 (depending on whether it’s a refresh vs. a full new identity package, and if testing is required)
storytelling
storytelling
storytelling
Tactical deliveries
- Narrative workshops to build a core brand story
- Content creation (case studies, patient stories, HCP testimonials)
- Campaign copywriting tailored for UK regulatory standards (ABPI code compliant)
- Storyboarding for digital and video assets
Why it’s important
Healthcare and pharma audiences are increasingly sceptical of claims. A credible, human-centric story provides the “reason to believe” that differentiates real commitment from generic messaging.
What doing it well delivers
- Trust and authenticity with NHS partners and patients
- Stronger engagement across digital channels and conferences
- Materials that can travel across global and UK markets while staying compliant
Indicative investment
£8,000 – £20,000 (depending on number of story assets created e.g., video, digital campaigns, long-form case studies)
data driven
storytelling
storytelling
Tactical deliveries
- Audit of current brand activities via available dashboards
- Usability testing with UK HCP and patient groups
- Ongoing data-driven optimisations of websites and campaigns
- A/B testing for digital engagement
Why it’s important
The UK healthcare landscape shifts rapidly as do trends and preferences on content consumption. Iterating based on real-world data prevents wasted spend and ensures communications stay relevant.
What doing it well delivers
- Continuous improvement of user journeys for HCPs and patients
- Higher ROI from campaigns by reallocating budget to what works
- Measurable insights that inform future strategy
Indicative investment
£5,000 – £12,000 (for setup of analytics, reporting dashboards, and quarterly optimisation reviews)
digital solutions activities
data review
media planning
media planning
Tactical deliveries
- Audit of existing campaign performance
- Analysis of CRM, prescription uptake, and HCP engagement data
- Competitive benchmarking against other UK healthcare/pharma brands
- Presentation of actionable recommendations aligned with client budget
Why it’s important
UK healthcare organisations face tight budgets and strict compliance frameworks. Data-led insights ensure spend is focused on the right channels and messages.
What doing it well delivers
- Clear picture of ROI across marketing activities
- Confidence in budget allocation decisions
- Action plan aligned with UK healthcare market realities
Indicative investment
£4,000 – £10,000 (depending on data complexity and integration with multiple sources)
media planning
media planning
media planning
Tactical deliveries
- Channel mix design (digital, print, conferences, journals, social)
- Identification of where UK HCPs, NHS decision-makers, and patients are most active
- Paid media schedule with reach and frequency modelling
- Negotiation and booking of placements
Why it’s important
The UK healthcare market is highly fragmented. Without precise media planning, campaigns risk missing critical stakeholders or overspending on low-value channels.
What doing it well delivers
- Optimised budget spend across proven channels
- Greater message penetration with UK healthcare professionals
- Higher campaign efficiency with reduced media wastage
Indicative investment
£5,000 – £15,000 (planning only; media buying budgets additional and highly variable)
content creation
performance framework
performance framework
Tactical deliveries
- Creation of HCP and patient-friendly content (web copy, emails, brochures, conference decks)
- Development of social media posts and video assets adapted for UK healthcare compliance
- Internal communication campaigns
- Translation/localisation if required
Why it’s important
In UK healthcare, generic content gets ignored. Tailored, audience-specific content ensures resonance, credibility, and compliance — all critical for trust in pharma communications.
What doing it well delivers
- Engagement with HCPs and patients that feels relevant and personalised
- Stronger brand reputation in competitive therapy areas
- Consistency of message across multiple UK touchpoints
Indicative investment
£7,000 – £25,000 (depending on the mix of formats — e.g., video production vs. written materials)
performance framework
performance framework
performance framework
Tactical deliveries
- Set up of KPIs aligned to campaign objectives
- Dashboard reporting
- Ongoing tracking of HCP and patient engagement metrics
- Quarterly reviews with course correction recommendations
Why it’s important
Healthcare and pharma marketing budgets are under constant scrutiny in the UK. Demonstrating ROI and adjusting quickly ensures marketing is seen as a growth driver, not a cost centre.
What doing it well delivers
- Accountability and transparency for spend
- Agility to shift resources when something isn’t working
- Evidence of compliance and effectiveness for internal and external stakeholders
Indicative investment
£5,000 – £12,000 (reporting dashboards and quarterly performance reviews)
change management activities
effective communications
effective communications
effective communications
Tactical deliveries
- Development of clear, accessible comms plans
- Message mapping to address “why, what, and what’s in it for me” for each stakeholder group
- Visual aids and infographics for complex healthcare topics
- ABPI-compliant messaging where required
Why it’s important
Change often fails not because of poor strategy, but because people don’t understand the reason behind it. In UK healthcare and pharma, compliance, clarity, and relevance are critical to avoid disengagement.
What doing it well delivers
- Faster adoption of new initiatives, systems, or products
- Improved trust and reduced resistance among stakeholders
- Stronger alignment between leadership and front-line staff
Indicative investment
£6,000 – £15,000 (depending on volume and formats of communication assets)
community development
effective communications
effective communications
Tactical deliveries
- Creation of change champion networks within organisations
- Workshops with HCPs, patients, or NHS representatives to co-design solutions
- Regular feedback forums (digital and in-person)
- Community platforms for sharing updates and insights
Why it’s important
Healthcare in the UK is increasingly co-created with patients, clinicians, and partners. Building communities ensures that the voice of the user is present at every stage, boosting credibility and buy-in.
What doing it well delivers
- Stakeholder engagement that feels authentic, not top-down
- Advocates who drive adoption and influence peers
- Insights that improve service design and delivery outcomes
Indicative investment
£8,000 – £20,000 (varies by community size, workshop frequency, and digital platform setup)
training
effective communications
training
Tactical deliveries
- Design of learning programmes to support diverse styles (e-learning modules, workshops, job aids, playbooks)
- Train-the-trainer sessions
- Practical toolkits for navigating new systems, processes, or products
- Evaluation of training
Why it’s important
In UK healthcare and pharma, staff face information overload and time pressure. Tailored, flexible training increases uptake and ensures changes stick across diverse roles and learning needs.
What doing it well delivers
- Confident, capable teams who embrace new ways of working
- Reduced errors and compliance risks
- Higher retention of change outcomes, protecting the ROI of the initiative
Indicative investment
£10,000 – £30,000 (depending on training scope, digital vs. in-person, and the breadth of materials developed)